Fake online reviews are now banned by the FTC: How to spot a fake

FILE-Photo of person typing on a laptop. (Photo by James Sheppard/Future via Getty Images)
A federal rule banning fake online reviews went into effect Monday.
In August, the Federal Trade Commission issued a rule prohibiting the sale or purchase of online reviews. Under the rule, the agency can also seek civil penalties against individuals who violate it. 
According to the AP, the rule bans reviews and testimonials credited to people who do not exist or are manufactured by artificial intelligence, individuals who do not have experience with the business or product/services or misrepresent their experience. 
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The rule also bars companies from creating or selling reviews or testimonials. Businesses that knowingly buy fake reviews, earn them from company insiders or disseminate fake reviews will be penalized. It also discourages businesses from using “unfounded or groundless legal threats, physical threats, intimidation, or certain false public accusations.”
When determining if an online review is authentic or fake, the Federal Trade Commission informs consumers to check the source of the review.
The agency also offers these helpful tips on their website to keep in mind as well: 
Consumers can report violations at reportfraud.ftc.gov.
Information for this story was provided by the Associated Press and the Federal Trade Commission. The AP shares details on the Federal Trade Commission’s rule on fake reviews and the BBB offers helpful tips to identify fake reviews. This story was reported from Washington, D.C.